Legal

Privacy Policy

Last updated: June 2026

This Privacy Policy describes how Hyper Real Love (operated by Daniel Martin Burckhardt, Bouchéstr. 53, 12059 Berlin, Germany — "we", "us", "our") collects, uses, and discloses your personal information when you visit hyperreallove.com, make a purchase, or otherwise interact with us.

1. Information We Collect

Information you provide directly:

  • Contact details: name and email address
  • Order information: items purchased, pickup preferences
  • Payment information: processed securely by Shopify Payments — we do not store card details
  • Communications: any messages you send us via email
  • Newsletter subscription: email address and consent timestamp, managed via Kit (ConvertKit)

Information collected automatically:

  • Device data: browser type, operating system, unique device identifiers
  • Usage data: pages visited, links clicked, time spent on pages
  • Network data: IP address, time zone, referring URL
  • Cookies and tracking technologies (see Section 6)

2. How We Use Your Information

We use your personal information to:

  • Process and fulfil your orders and communicate order status
  • Send newsletters, event updates, and drop announcements — only if you have subscribed
  • Respond to your questions and provide customer support
  • Improve our website and understand how visitors use it
  • Detect and prevent fraud or unauthorised activity
  • Comply with legal obligations, including German tax and commercial law

3. Legal Basis for Processing (GDPR)

We process your data on the following legal bases:

  • Contract performance: processing your order requires handling your data
  • Legitimate interests: fraud prevention and improving our services
  • Consent: newsletter subscriptions and non-essential cookies
  • Legal obligation: tax and accounting requirements

4. Sharing Your Information

We do not sell your personal data. We share information only with the following service providers who help us operate:

  • Shopify Inc. — e-commerce platform, payment processing, and order management. Shopify may process data outside the EU using Standard Contractual Clauses.
  • Kit (ConvertKit) — email newsletter management. Subscriber data is stored on Kit's servers in the US under Standard Contractual Clauses.
  • Klarna / payment processors — for handling payment transactions securely
  • Google Analytics — anonymised website analytics

We may also disclose data when required by law or to protect our legal rights.

5. International Data Transfers

Some of our service providers are based outside the European Economic Area (EEA). Where we transfer data internationally, we ensure appropriate safeguards are in place — including Standard Contractual Clauses approved by the European Commission.

6. Cookies

We use cookies and similar tracking technologies to improve your experience on our site. Types of cookies we use:

  • Essential cookies: required for the store to function (cart, session)
  • Analytics cookies: help us understand how visitors use the site
  • Marketing cookies: only set with your consent

You can control cookie settings via your browser or our cookie consent banner. Disabling essential cookies may affect site functionality.

7. Data Retention

We retain your data only as long as necessary:

  • Order and transaction data: 10 years, as required by German tax law (§ 257 HGB)
  • Newsletter subscription data: until you unsubscribe
  • Analytics data: aggregated and anonymised after 14 months

8. Children's Privacy

Our store is not directed at children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, contact us and we will delete it.

9. Your Rights

Under GDPR, you have the right to:

  • Access: request a copy of the personal data we hold about you
  • Rectification: request correction of inaccurate or incomplete data
  • Erasure: request deletion of your data ("right to be forgotten")
  • Restriction: request that we limit how we use your data
  • Portability: receive your data in a structured, machine-readable format
  • Object: object to processing based on legitimate interests or for direct marketing
  • Withdraw consent: at any time, without affecting the lawfulness of prior processing

To exercise any of these rights, email us at info@hyperreallove.com. We will respond within 30 days.

You also have the right to lodge a complaint with the competent supervisory authority. In Germany, this is the Berliner Beauftragte für Datenschutz und Informationsfreiheit.

10. Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or disclosure. Our store is hosted on Shopify, which maintains industry-standard security infrastructure. However, no method of transmission over the internet is 100% secure.

11. Third-Party Links

Our website may contain links to third-party sites (such as event platforms or social media). We are not responsible for the privacy practices of those sites and encourage you to review their policies independently.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Continued use of our site after changes constitutes acceptance of the updated policy.

13. Contact

For any privacy-related questions or to exercise your rights:

Daniel Martin Burckhardt
Bouchéstr. 53, 12059 Berlin
info@hyperreallove.com