Sustainability
Materials
Made to outlast trends.
Everything we make starts with a question: will this still matter in ten years? If the answer is no, we don't make it. The SEEKER cap is built from materials we can stand behind.
100% Organic Cotton
The SEEKER is made from certified organic cotton. No synthetic blends. No shortcuts. Organic cotton uses significantly less water than conventional cotton and is grown without toxic pesticides or synthetic fertilisers. What you wear against your skin should be clean.
Structured to Last
The 6-panel construction is firm, not floppy. The SEEKER is designed to hold its shape through years of daily wear. We're not interested in caps that go soft after a season. This is something you keep.
Pickup
The SEEKER is not shipped — it is picked up. Pre-order online and collect your cap at the next HRL Journal Club event. No packaging waste. No delivery emissions. Just a direct exchange between people.
Traceability
We are actively working toward full supply chain transparency. We want to be able to tell you exactly where every thread comes from. That work is ongoing. We'll publish updates here as we go.
Small Batches
We produce in limited quantities by design. Overproduction is one of fashion's most persistent problems. We'd rather sell out and wait than hold excess inventory we don't need.
Questions about our materials or sourcing? We're happy to talk through it.